Advertising with
Boston Spirit

Reach Massachusetts’ affluent and loyal gay and lesbian market by advertising in Boston Spirit. According to recent research, LGBT magazine readers are:

Affluent

5.6 times more likely to earn $100,000 or more than the average American

3.4 times as likely to have a household income of $250,000 or more than the average American

Active

37% dine out 3 or more times per week

45% work out 3 or more times per week

Educated

70% have at least a college education and work in professional jobs

Travelers

36% spend $3,000 or more on travel annually 97% of those surveyed took a vacation in the past 12 months

Invested

54% own their own home 52% have investments Trendsetting 65% identify themselves as having to have the “latest” 77% believe in indulging themselves 57% prefer to buy top-of-the-line Loyal More than 8 out of 10 repondents agreed that they were more likely to buy products or services from companies they knew were gay friendly.

Trendsetters

65% identify themselves as having to have the “latest”

77% believe in indulging themselves 57% prefer to buy top-of-the-line

Loyal

More than 8 out of 10 repondents agreed that they were more likely to buy products or services from companies they knew were gay-friendly.