Reach Massachusetts’ affluent and loyal gay and lesbian market by advertising in Boston Spirit. According to recent research, LGBT magazine readers are:
Affluent
5.6 times more likely to earn $100,000 or more than the average American
3.4 times as likely to have a household income of $250,000 or more than the average American
Active
37% dine out 3 or more times per week
45% work out 3 or more times per week
Educated
70% have at least a college education and work in professional jobs
Travelers
36% spend $3,000 or more on travel annually
97% of those surveyed took a vacation in the past 12 months
Invested
54% own their own home
52% have investments
Trendsetting
65% identify themselves as having to have the “latest”
77% believe in indulging themselves
57% prefer to buy top-of-the-line
Loyal
More than 8 out of 10 repondents agreed that they were more likely to buy products or services from companies they knew were gay friendly.
