In celebration of Pride Month, Blue Cross Blue Shield of Massachusetts is rolling out 100 rainbow-themed Bluebikes to help drive awareness for LGBTQIA+ equality during the month of June. The Proud bikes will be available across the Bluebikes system’s 13 municipalities (Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Malden, Medford, Newton, Revere, Salem, Somerville and Watertown). Blue Cross is the sponsor of Bluebikes, which is owned by the municipalities and operated by Lyft.
To mark Blue Cross’ commitment and support for the LGBTQIA+ community, the health care brand will also donate $1 to Fenway Health in Boston for every ride taken on a Proud bike in June*. Fenway Health, a longtime partner of Blue Cross, works to enhance the wellbeing of the LGBTQIA+ community, BIPOC individuals, and other underserved communities through innovative, equitable, and accessible health care, supportive services, and transformative research and education. As the operator of the system, Lyft will also contribute $1 per ride after the 10,000th ride.“
“We deeply appreciate Blue Cross’ unwavering dedication to the health and wellbeing of the LGBTQIA+ community in Boston,” said Fenway Health Chief Executive Officer Ellen LaPointe. “We are grateful for our invaluable partnership with Blue Cross and their unwavering support of our critical care, education, and advocacy efforts. We encourage everyone to take a ride on a Proud bike to show their support this Pride Month.”
“At Blue Cross, we remain committed to contributing towards a more equitable health care system for all,” said Jeff Bellows, Blue Cross’ vice president of corporate citizenship and public affairs. “We look forward to seeing our Proud bikes in the Bluebikes system for the fourth year in a row, enabling our local communities to come together to raise awareness for LGBTQIA+ rights while also supporting Fenway Health’s mission through their fundraising program.”
— from a Blue Cross Blue Shield press release
More: bluebikes.com; bluecrossma.org
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