A new campaign from the Massachusetts Office of Travel & Tourism called “Massachusetts for Us All” has launched with billboards in Florida, Texas and other states promoting the Bay State as a safe alternate for LGBTQ+ people — and for everyone — to travel and to live.
“At a time when other states are misguidedly restricting LGBTQIA+ rights, we are proud to send the message that Massachusetts is a safe, welcoming and inclusive place for all,” Gov. Maura Healey said in a statement as reported by Boston.com, which goes on to say:
The “Massachusetts For Us All” campaign is made up of billboards and social media advertisements featuring LGBTQIA+ couples photographed in locations throughout the state, a press release noted. The billboards have been positioned along highways in Florida and Texas, where a number of anti-LGBTQIA+ bills have been proposed, as well as in New York and throughout New England.
The campaign launch comes as Gov. Maura Healey has been making an effort during Pride Month to draw attention to the state’s legal protections for LGBTQIA+ people.
Read the full Boston.com report here.
Not a subscriber? Sign up today for a free subscription to Boston Spirit magazine, New England’s premier LGBT magazine. We will send you a copy of Boston Spirit 6 times per year and we never sell/rent our subscriber information. Click HERE to sign up!
