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MediaKit-demographics-web

Advertising

Reach Massachusetts’ affluent and loyal gay and lesbian market by advertising in Boston Spirit. According to recent research, LGBT magazine readers are:

Affluent

5.6 times more likely to earn $100,000 or more than the average American

3.4 times as likely to have a household income of $250,000 or more than the average American

Active

37% dine out 3 or more times per week

45% work out 3 or more times per week

Educated

70% have at least a college education and work in professional jobs

Travelers

36% spend $3,000 or more on travel annually

97% of those surveyed took a vacation in the past 12 months

Invested

54% own their own home

52% have investments

Trendsetting

65% identify themselves as having to have the “latest”

77% believe in indulging themselves

57% prefer to buy top-of-the-line

Loyal

More than 8 out of 10 repondents agreed that they were more likely to buy products or services from companies they knew were gay friendly.

For more information on advertising in Boston Spirit magazine please contact us.